Birthday Marketing Case Study

Small Town, Small Business, Big Results

We had two goals for this local business:
Build relationships, and grow their audience!

This established local business already had a good reputation, and a solid foundation. But that didn't mean they couldn't use more customers, and more brand awareness. So, we decided a Birthday Marketing campaign was perfect. We could reach new potential customers, and build good will for their brand.

And, it worked. Really well.

• Small town population:13,000
• Local people reached:35,000+
• Facebook Ad likes:1200+
• Facebook Ad comments:1200+

Not only does the ad get a lot of comments, but they are extremely positive.
"How nice!!" - "This is so generous!" - "This is great!" - "Thank you so much!"
People love a gift for their birthday, and now many of these potential customers have turned into customers, and those who were already customers have become fans. They have developed relationships with this local business.

Now, one of the best parts

We integrated this campaign with Facebook Messenger automation. You may not know, but Facebook Messenger can be automated in many ways: to provide customer service, deliver news and tips, and to offer registrations and signups for events, coupons, etc.

Facebook Messenger automation works great for a campaign like this because with it you can deliver electronic coupons that customers can redeaam from their phones. That makes redemptions go up, and allows us to accurately track the campaign's success. How many signed up? How many redeemed coupons? How much did they spend? We can monitor everything we need to know.

And now, possibly THE best part

When you have Facebook Messenger automated on your business page every person who messages your page becomes a subscriber.

Why are Messenger subscribers so great?

We can send them more messages, like having an email list, but right in Messenger, and much better than email because the open rates and interaction rates are much, much higher.

So, a customer may become a subscriber through a Birthday Marketing campaign like this one, but then, later, we may send them a message about a giveaway, or an upcoming sale, or even just helpful tips to continue to build that brand-customer relationship.

Will this work for your business?

Most likely. Birthday Marketing can work for a lot of businesses. But, even if this kind of campaign won't work very well, there are many other Facebook Messenger integrated campaigns that would allow your business to take advantage of this powerful marketing tool.

Let's discuss your business, and figure out what kind of marketing is right for you. Click the Get Started Today button below, give us a little info, and we'll help you develop your marketing plan!